Porto Business School has developed two challenge-based programs within the UCITYLAB project. Both of them aim at strengthening the link between Porto Business School and the city through the identification and tackling of urban challenges.

The first was embedded into PBS existing programs – Executive Masters of Business Administration (EMBA) and Digital Masters of Business Administration (DMBA), particularly within the Business Innovation course. Multidisciplinary student teams have developed innovative business models to bridge the goals of the municipality with the sustainable development goals, using both a human-centric and a triple-bottom-line approach.

The second program was developed in a partnership with ShARE-UP, whose goal was to come up with a solution to reinforce youth participation in the implementation of the Youth Strategy of Porto 4.0. This strategy aims at promoting new models to enforce youth rights and support youth policies based on strategic, participatory and transversal knowledge and evidence.